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Dumbest Ad Campaign of All Time Submission: Jockey's Comfort Zone

Does anyone think that Jockey's Comfort Zone ad campaign is good or coherent?  It seems to consist of people announcing completely retarded things such as:

“When the kids are out of control and things are going wrong, I take a mommy break, hide myself in a room and make myself a cup of herbal tea. I take a few deep breaths…in a few minutes I’m ready for the next challenge of the day.“

And this is just the online stuff.  The radio ads are god-awful. 

posted on Monday, March 28, 2005 9:57 PM Print
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